One of the most prominent online phenomena of the past few years has been the rise of streaming entertainers on various places across the internet. If you’ve been paying attention, you’ve probably heard tales of popular streamers making millions off of their YouTube videos; it begs the question, “how much does YouTube pay per view on these popular videos?” The answer to that question is considerably more complicated than many people assume, which leads to all kinds of systemic misunderstandings about how these YouTube celebrities are generating their fame and their fortunes. Whether you’re a skeptic or a believer, we have helpful tips and information that will guide your understanding of streaming revenue. Read on, for more details!
They’ve almost become as popular as television celebrities that you tune in to watch on a daily basis, and the gaming community, in particular, has been swept up in the storm. YouTube celebrities are generating some of the most compelling content that you’ll find on the popular streaming service and more than that, they’re making a killing while doing so. From an outsider perspective, it looks like a fairly innocuous, easy-to-read situation: a YouTuber sets up a video, a video goes viral with millions of views, and the streamer in question makes bank.
However, the truth behind that is far more complicated and worth learning a bit about if you’re interested in starting up your own YouTube channel in order to generate revenue.
Like a great deal of online revenue, it’s all wrapped up in advertising. Have you ever heard of AdSense? Even if you haven’t, I hope you’re ready to hear a lot more about it. This beauty of advertising ingenuity has swept through Google platforms with wild efficiency, completely changing the face of online advertising and opening up huge revenue opportunities for people who make content online. Writers (you’re looking at one!), streamers, artists and more now take advantage of the advertising money available through AdSense in order to generate their own income.
It’s not a gimmick, either. It’s traceable, it’s real, and it works.
However, the subject is going to require a fair bit of digging and some abstract understanding of how a few different online entities interact with each other. Understanding it all will let you see how content creators–including YouTubers–fit into this new paradigm of online activity.
Before we delve into the deep end of it all, let’s answer our original question as succinctly as we can. YouTube does not pay its content creators. There. It’s out of the way. None of the money that popular names like PewDiePie and others are getting their money directly from YouTube, unless they’re participating in a YouTube-produced program. The rest of it all comes from AdSense, which is what we hope to demonstrate with the presentation of these simple facts.
How Much Does YouTube Pay?
Zip. Nada. Nothing. At least, most of the time. For the average YouTuber sharing their own videos and managing their own channels, none of the money that they’re receiving for their content is coming from YouTube itself.
How does that work?
As said above, the magic lies in advertising. If you’ve ever wondered why you can’t opt out of the advertisements that frequently play before YouTube videos–and occasionally in the middle of longer clips–this is the reason why. The entire success of the YouTube platform and the people who are succeeding on it is dependent upon advertising. Without it, people wouldn’t be making money. Oh, there might still be such a thing as YouTube celebrities, but people wouldn’t be able to enjoy a healthy living off of the content that they’re creating.
Since some of them pour a lot of love, energy, and time into what they’re making, I think a few advertisements are an acceptable exchange. After all, the amount of time that people spend online is only increasing, and companies with large advertising budgets are certainly going to migrate to the same places that people are directing a majority of their attention.
How Does AdSense Work with Total Views?
Here’s where another flurry of misconceptions tend to lead to false assumptions about how money is being generated on YouTube. Many people think that, because AdSense is so important for YouTube content creators’ success, there must be some sort of attached fee for using it. A sort of risk/reward system that coerces people into paying a set amount of money for access to a potentially profitable platform.
This is untrue.
There’s no fee whatsoever for using AdSense since it’s just the way that content is monetized on YouTube and other platforms that choose to install it. In lieu of keeping these online platforms free and open to eager content creators, Google instead collects a portion of the revenue generated through AdSense. A flat percentage of that income is going to be returned to AdSense (based on what advertisers are willing to pay for views), and the majority will go on to the producer of the videos generating those views.
Nobody has to buy in (except advertisers), and both YouTube creators and Google get to reap the profits of the system. It’s augmented by the fact that AdSense is actually a very smart program that frequently ties relevant advertisements to the YouTube content that they’re attached to. Not only does this make the ads more appealing to viewers, it also helps creators to feel better about the advertisements being played before and during their content.
There is no static amount of money that you’re going to make per-view on YouTube, but there is an approximate range of money that you can earn for the views that you do get. The fact of the matter is that the number fluctuates, but there always is a number.
The revenue generated from ad interest (YouTube views) is called cost per mille. This equates to the amount of money that you stand to make per thousand views on a particular video. The CPM is the value that will always be in flux based on a variety of different factors:
- The niche that you’re producing videos for
- Overall interest in the types of videos you’re making
- Traffic that the niche generally receives
- Ad interest generated from that online traffic
Calculating any of these would require greater knowledge of the metrics that AdSense uses, but we can safely say that CPM can range anywhere between $0.01 and $10.00, depending on how profitable a particular niche is (which, again, can always change.)
YouTube’s average CPM is allegedly around $7.60. From there, you can start to calculate the average amount of money you’ll make per thousand views.
- 1000 views: $7.60
- 10,000 views: $76.00
- 100,000 views: $760.00
And so on, and so forth. The CPM can be quite a lot below that average, or slightly higher. It all depends on the types of videos that you’re creating, their subject matter, and the type of audience that’s going to follow them.
What’s the Best Way to Get Started?
It may be a recent phenomenon, but YouTube (and other video streaming platforms) are already incredibly crowded. As soon as people began hearing that money could be made by producing and distributing video content, the internet was flooded with names, brands, and production efforts that all wanted a slice of the pie. Even though the pie continues to grow–online activity is still steadily rising, overall–there are more and more people trying to get a portion of the potential revenue from people visiting YouTube and watching content.
How do you get started? That’s a tough question to answer, but here’s a list of things that should be at the front of your mind if you want to make money on YouTube:
- Originality: You don’t need to stumble upon an original topic, but you do have to give people something they’ve never seen before. It could be a fresh perspective, or a fresh take on a popular perspective. The number one way to generate views is to provide something uniquely your own.
- Networking: Marketing your work is important, and while YouTube will inherently do some of that work for you by allowing you to manage your channel, it’s important to make sure that your work is being shared elsewhere. That means getting involved in the communities related to your niche.
- Consistency: If you want people to follow you on any social media or streaming platform, you need to be consistently present on it. Plan a release schedule for your content, and shoot some ahead of time, if you can. Be prepared for obstacles and interruptions, but always be consistent for your viewers. They’ll keep coming back if you do.
YouTube is never responsible for forking over money to the people generating views with content on the platform; that’s AdSense, and I hope that this brief guide has been illuminating on that subject. Using the above information, you should be able to draw an estimation of how much money you can make on YouTube per thousand views. If you still have questions about making money through YouTube videos, let’s light up the comments section with them!